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Tag: Tim Brooks
LEGO says it ‘can’t turn back the clock’ in response to cargo spill
The LEGO Group says bricks ‘belong at home, not in the ocean’, but it ‘can’t turn back the clock’ on the 1997 cargo spill that saw millions of LEGO pieces fall into the sea. Speaking to Tracey Williams for her new book, Adrift: The Curious Tale of the LEGO Lost at Sea, the LEGO Group’s…
Interview: 25 years on, LEGO lost at sea is still washing up on beaches
Twenty-five years ago today, almost five million LEGO bricks fell into the sea – and new pieces are still washing up on beaches a quarter of a century later. On February 13, 1997, the Tokio Express was hit by what its captain has since described as a ‘once in a 100-year phenomenon’, a rogue wave…
LEGO issues call to plastic bottles: ‘Become a prototype brick today’
The LEGO Group has called on plastic bottles everywhere to become prototype LEGO elements in a video showcasing its recycled bricks. Pitched as an informational video for plastic bottles seeking a new lease of life, the clip is designed to spread awareness around the LEGO Group’s first-ever recycled elements. The 2×4 bricks – which were…
LEGO podcast explores the process of making bricks sustainable
The rollout of episodes for the LEGO Group’s second official podcast continues with another instalment of our LEGO stories discussing how the company’s sustainability goals are being fulfilled. Whilst Bits N’ Bricks is already far into its second season the more recent podcast from the LEGO Group, which explores stories from the LEGO Group’s employees…
What happens to LEGO bricks when they reach the end of their life?
The LEGO Group’s Vice President of Environmental Responsibility says the company is looking into ways to sustainably recycle bricks that have reached the end of their life. During a recent roundtable conversation with LEGO Fan Media, Tim Brooks told Brick Fanatics that the LEGO Group is well aware of the environmental implications of LEGO bricks that go…
The LEGO Group admits it may not make its 2030 sustainability target
The LEGO Group says its aim of becoming completely sustainable by 2030 is an ‘ambitious target’ – but one it still hopes to meet. Speaking to Brick Fanatics and other LEGO Fan Media during a recent roundtable interview, the company’s Vice President of Environmental Responsibility Tim Brooks admitted that despite today’s unveiling of the first-ever recycled LEGO…
Everything you need to know about the first recycled LEGO brick
The LEGO Group has just unveiled its first-ever recycled LEGO brick, so here’s everything you need to know about this brand new step towards sustainability. Made from materials sourced from discarded plastic bottles, the prototype 2×4 brick is still a good while away from actually arriving in LEGO sets. But this milestone signifies a key…
The LEGO Group unveils first brick made from recycled plastic in drive towards sustainability
The LEGO Group has revealed the first prototype LEGO brick made from recycled plastic, marking a huge step forward in its journey towards producing elements from sustainable materials. The prototype 2×4 brick uses PET from discarded plastic bottles, and is the first and only element of its kind to meet the company’s stringent safety and…
The LEGO Group signs up to Green Consumption Pledge
The LEGO Group has become one of the first companies to sign up to the European Commission’s Green Consumption Pledge to reduce the global carbon footprint. The pilot initiative revolves around five core climate pledges, and companies taking part must commit to at least three. It kicked off earlier this week through a virtual event…
