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Tag: sustinable materials
Quality promised to come before profit in the LEGO Group’s sustainability drive
The LEGO Group’s CEO has confirmed that meeting the company’s sustainability goal whilst maintaining quality will be prioritised over profits. Speaking after the publication of the LEGO Group’s latest financial results, CEO Niels B. Christiansen emphasised the company’s commitment to manufacturing all LEGO elements from sustainable materials by 2030. When asked whether that might hurt…
