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Tag: Snapchat
Rebuild the world with LEGO Goldilocks and the Three Bears
The third video in the LEGO Group’s new series of rebuilding fairy tales has been released and compared to the others, this one is just right. Previous entries into the collection of stop-motion Rebuild the World brickfilms include one for Hansel and Gretel and another for Little Red Riding Hood. Each one reimagines the classic…
Snapchat introduces new LEGO Rebuild the World lens
The LEGO Group have partnered with Snapchat again to bring a new type of lens experience to the social platform, introducing multiplayer to the messaging app. The Rebuild the World campaign continues with the latest project from it being a team-up with Snapchat. The new lens was announced as part of the Snap Partner Summit,…
Join the dark side with LEGO Star Wars Helmet Snapchat lenses
Several new LEGO Star Wars Snapchat lenses have appeared online with users able to don various models from the LEGO Helmet Collection. You might remember that the LEGO Group has partnered with the social platform before to promote the new DOTS sets. That campaign involved a few lenses too with builders able to apply augmented reality…
LEGO DOTS brings customisable lens to Snapchat
New LEGO DOTS themed lenses are turning up on Snapchat. To build awareness of the new LEGO DOTS theme, the LEGO Group has turned to Snapchat. Snapchat is best known for its variety of AR (augmented reality) lenses that add some extra elements to a user’s selfies, with LEGO DOTS now adding some branded options…
