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Tag: property
How does LEGO maintain its intellectual property strategy?
The LEGO Group is partnered with a huge range of licenses and companies, as well as owning their own properties and patents, but how do they protect and maintain their many intellectual properties? Recently, IPOS International sat down with members of the LEGO Group’s legal team in the Asia-Pacific, including regions such as China, Japan…
The LEGO Movie’s IP crossover came from watching a child play
Seven years after The LEGO Movie hit cinemas, the origin of the intense IP crossover has been detailed by director Chris Miller. The days of The LEGO Movie have long since passed, but it hasn’t stopped behind-the-scenes details from being revealed, sweeping us beyond the curtain once more to discuss how the idea of having so many…
