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Tag: Opinion
Let’s be honest: finding the time to build LEGO isn’t easy
Author and screenwriter Emma Kennedy explains how she separates building LEGO for her YouTube channel and building for herself. I was asked recently whether I build in my free time, simply for my own enjoyment, or whether I save all my pent-up LEGO-based needs for filming on Relax With Bricks. The short answer is: it’s…
Giving LEGO fans a say is the best way to build a YouTube audience
Author and screenwriter Emma Kennedy explains how giving viewers a say in your LEGO YouTube channel can help to build a consistent audience. Finally, I am building a car. We operate as a semi-functioning democracy over at Relax With Bricks, whereby as I’m coming to the end of each build I give the AFOLWACs (Adult…
LEGO Ideas 21327 Typewriter demonstrates the difference between AFOLs and everyone else
Author and screenwriter Emma Kennedy reveals how LEGO Ideas 21327 Typewriter helped her understand what it means to be an adult fan of LEGO. We’ve been building 21327 Typewriter from the Ideas range this week on Relax With Bricks. It was a set I was initially sceptical about – it’s for display rather than play,…
LEGO focusing on exclusivity is the wrong approach for the BrickLink Designer Program
The wording around the LEGO Group’s BrickLink Designer Program suggests it’s prioritising exclusivity – and that’s entirely the wrong approach for the majority of consumers. When the LEGO Group and BrickLink’s programme to bring back rejected LEGO Ideas sets was first unveiled, each of the successfully-funded projects had a limit of 5,000 copies available for…
What makes an entertaining LEGO set? Anything but Star Wars
Author and screenwriter Emma Kennedy discusses mixed reactions to Marvel, the boredom of Star Wars and the novelty of Ideas while figuring out the ingredients for an entertaining LEGO set. There’s no way of knowing whether a build on Relax With Bricks is going to be a rip-roaring success or a damp squib, but then…
How to launch your own LEGO YouTube channel
Author and screenwriter Emma Kennedy reveals how she launched her own LEGO YouTube channel, and offers some sage advice for aspiring content creators. It’s been a long process bringing Relax With Bricks to where it is today and, if I’m honest, something of a trial-by-error, seat-of-the-pants crawl as I navigated the usual problems of sounds, lights…
The secret to building LEGO is… doing it however you like
Author and screenwriter Emma Kennedy says there’s no wrong way to enjoy LEGO – whether you’re an intense speed builder or slow as molasses. Everybody has their own way of doing things – how to eat a Twix (nibble all chocolate from the edges, thank you); dunk or no dunk; Hula Hoops can only be…
Which LEGO set pulled you out of your dark ages?
Author and screenwriter Emma Kennedy tells the tales of adult LEGO fans who have been pulled out of their dark ages by very specific LEGO sets. There will be many adult LEGO fans, like someone on Who Do You Think You Are discovering a path to an ancient king, who can claim an unbroken chain…