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Tag: Niels B. Christiansen
The LEGO Group announces carbon-neutral factory in the US
The LEGO Group has today announced that it will be constructing a new carbon-neutral factory to be located in Virginia, USA. A major new US-based building project has been announced by the LEGO Group today, with a carbon-neutral run factory set to open in 2025. The location of the site will be in Chesterfield County, Virginia,…
LEGO faces criticism from animal rights activists over CITY farm sets
Animal rights group PETA has criticised the LEGO Group for misleading children with a rose-tinted depiction of farming in its new CITY sets. PETA representative Mimi Bekhechi has written an official complaint calling for sets such as the upcoming LEGO CITY 60346 Barn & Farm Animals to be rebranded. The campaign group believes that the…
LEGO Technic 42143 Ferrari Daytona SP3 officially revealed
42143 Ferrari Daytona SP3 is the latest addition to the LEGO Technic Ultimate Concept Car series (as it’s been retroactively branded), and you can get your hands on it very soon. Following in the tyre tracks of 42056 Porsche 911 GT3 RS, 42083 Bugatti Chiron and 42115 Lamborghini Sián FKP 37, the brand new 42143…
The LEGO Group and Epic Games announce a partnership
The LEGO Group and Epic Games are entering a long-term partnership aiming to make the metaverse safe for children and families. Epic Games, who are behind the Unreal Engine and a game that you may be familiar with – Fortnite – are working with the LEGO Group in a new partnership that aims to shape…
Here’s the secret to LEGO’s world-renowned customer service
Ever wondered why the LEGO Group’s customer service is so good? Apparently, it’s all down to four small words… If you’ve ever dealt with LEGO Customer Service – whether to replace missing bricks, provide feedback on sets or even share ideas for future products, chances are you’ll have come away feeling pretty satisfied. And according…
Almost half of LEGO’s incredible 2021 growth was driven by brand new sets
The LEGO Group has revealed that almost half of its incredible growth in the first half of the year was driven by new-for-2021 products. Last week, the company announced that its operating profit has grown by 104% in the first six months of 2021, while sales have shot up by 36% and revenue has risen…
LEGO ‘expects to meet Christmas demand’ in the UK and worldwide
The LEGO Group says it expects to meet demand for LEGO sets up to and including Christmas, despite current global shipping challenges. Trying to buy sets from LEGO.com in the run-up to Christmas 2020 wasn’t a fun time, with most of the company’s biggest and best products consistently unavailable to purchase as a result of…
LEGO has helped more than 1.2 million children in 2021
The LEGO Group helped support over 1.2 million children through donations, local community engagement and other charitable efforts in 2021. As part of the financial report for the first half of 2021, the LEGO Group has outlined the finer details of their business operations but also took the time to mention how they have been…
LEGO to begin rolling out paper bags from 2022
The LEGO Group says it has completed a ‘successful trial’ of its new paper bags, and will begin phasing them into all sets from 2022. The sustainability initiative to replace single-use plastic bags in LEGO sets was first revealed in September 2020, but aside from a handful of paper bags that briefly popped up on eBay,…
