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Tag: Minifigure Factory
LEGO unveils brand new shopping experience in New York City flagship LEGO Store
The LEGO Group has unveiled a brand new flagship LEGO Store in New York City, which promises to deliver a personalised and interactive LEGO shopping experience. From Brick Lab to the Storytelling Table, the 7,175 square-foot space – which is set over two floors on Fifth Avenue – has been designed to respond to what…
LEGO Minifigure Factory opens at LEGO House tomorrow
Fans will be able to customise their own character at LEGO House from Friday, when LEGO Minifigure Factory opens at the venue. LEGO Minifigure Factory is a LEGO Store interactive experience, in which customers can design their own minifigure and watch it be printed right there in store. After opening at London’s Leicester Square store…
Creating a custom character at the LEGO Minifigure Factory
With LEGO Minifigure Factory arriving at LEGO Store Leicester Square, London, Brick Fanatics Editor Graham Hancock tries out the experience LEGO Minifigure Factory is a relatively new experience for select LEGO Stores that has now arrived at London’s Leicester Square flagship. To give fans more than just the usual retail offering, select flagship stores include…
LEGO Minifigure Factory comes to Leicester Square store
London’s flagship LEGO Store, Leicester Square, has opened a Minifigure Factory experience. LEGO Minifigure Factory has opened at the LEGO Store Leicester Square, the UK’s flagship location in London. For £10.99, customers can customise their own LEGO minifigure, designing a torso that will be printed there and then in the shop. While the unique design…
LEGO Store Disney Springs highlights LEGO Minifigure Factory on National LEGO Day
Disney Springs is highlighting National LEGO Day by letting everyone know about the LEGO Minifigure Factory at the LEGO Store. As noted earlier, today is the day that the LEGO patent application was submitted 62 years ago – that makes it National LEGO Day, apparently, and Disney Springs is celebrating the occasion by highlighting a…
Technlogy is just part of the mix in LEGO Stores
LEGO Stores have to use technology in a way that staff can support, according to the LEGO Group’s Global Retail Innovation head. At the annual conference, NRF 2020: Retail’s Big Show, the LEGO Group’s Head of Global Retail Innovation, Martin Urrutia Islas, has talked about using technology in the retail space. He explained at the…
LEGO Minifigure Factory launches in the LEGO Store Copenhagen
A new concept is being trialed at the LEGO Store Copenhagen, the Minifigure Factory. For the first time, the LEGO Group is allowing fans to make their own official custom minifigures. In the LEGO Store Copenhagen, the company is trialing the Minifigure Factory. Unlike the usual minifigure mix-and-match opportunity, this allows fans the opportunity to…
