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Tag: Mattel
LEGO Star Wars: Obi-Wan Kenobi sets confirmed
Disney has confirmed that at least one LEGO Star Wars set based on the Obi-Wan Kenobi limited series is on the way – and will likely be revealed later this month. Just like the Mando Monday product showcases tying into The Mandalorian, Lucasfilm will debut ‘Obi-Wan Wednesdays’ (alliteration is key to the timing of these events)…
LEGO bricks beat Barbie in China
Sales show that China favours LEGO products over Barbie dolls. Since 2017, the LEGO Group has been the leading toy company in China, overtaking the home-grown Alpha Group. In that time, 89 LEGO Stores have opened in the country, demonstrating how committed the LEGO Group is to its future there. The growth has been despite…
Shifting toy tastes spell trouble for LEGO, Mattel and Hasbro
Changes are occurring in the global toy market, with industry giants Mattel, Hasbro and the LEGO Group expected to continue to feel the impact. With sales reported to be down, and continued trouble expected throughout 2018, Live Mint has published a long read that considers how the toy market is changing, and whether the big…
