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Tag: Marketing
LEGO VIDIYO’s Animal Crossing island updated days before theme is discontinued
Despite the announcement that LEGO VIDIYO is to be discontinued, the Animal Crossing VIDIYOLAND island has been updated for winter. In November 2021, the LEGO Group revealed that LEGO VIDIYO would be getting a unique island for anyone to visit in Animal Crossing: New Horizons. The Nintendo Switch title allows anyone with the game to…
Marketing for LEGO Star Wars: The Skywalker Saga has restarted
The social media accounts for LEGO Star Wars: The Skywalker Saga are posting again after a long hiatus, indicating that the game may be near. At the time of writing, LEGO Star Wars: The Skywalker Saga is scheduled to release at some point in spring 2022, with no exact launch date given at this time.…
LEGO Group Marketing Officer says Rebuild the World is her favourite campaign
In an interview with LinkedIn, LEGO Group Marketing Officer, Julia Goldin, shares the behind-the-scenes details of LEGO marketing campaigns. Goldin shares that her favourite campaign that she’s run with the LEGO Group is the Rebuild the World messaging, where children were partnered up with professional artists to put together imaginative creations. “Being involved in Rebuild…
Five LEGO adverts that are masterpieces of marketing
LEGO adverts tend to stand out from the crowd for their massive brick-built displays, experimental ideas and heart-warming stories, so we’ve found five that do more than just sell the product. Over the LEGO group’s 88 years of life, the company has seen the production of many TV and film projects from blockbuster movies to…
Architect Sir David Adjaye partners with the LEGO Group to construct symbolic sculpture
The third in a series of videos showcasing worldwide creators teaming up with children has released, continuing the LEGO Group’s Rebuild the World campaign with a cultural symbol. Sir David Adjaye is the latest Rebuild the World creator, who follows in the footsteps of Alexa Meade and Billy Porter and has sought the help of children in an imaginative building project. …
The LEGO Group links Rebuild the World with Build to Give in Singapore
In Singapore, the LEGO Group is making the Rebuild the World and Build to Give campaigns locally relevant by linking them up. A company the size of the LEGO Group has to take global marketing campaigns and then ‘localise’ them, making them relevant for a specific audience. In Singapore, the Rebuild the World campaign is…
LEGO City and Friends: Collaborating with National Geographic
The LEGO Group’s City and Friends marketing pros explain what the collaboration with National Geographic is all about During the distanced LEGO Fan Media Days 2020, City Marketing Director Anders Hamilton Heidemann and Friends Marketing Director Costas Syrmos present the new campaign that sees the LEGO Group and National Geographic inspiring children with stories of…
The LEGO Group and National Geographic encourage creative problem solving
The latest LEGO City and Friends sets are part of a collaborative campaign with National Geographic. On June 1, the LEGO Group launched new City sets that go under the water and new Friends sets that visit the jungle. The products help to share ideas with children about exploration and the protection of endangered species…
New LEGO adult box design “open to exceptions”
Answering questions about the new adult strategy, the LEGO Group’s marketeers confirmed that unique boxes will still be possible and explained why an 18+ age marking works for consumers During LEGO Fan Media Days 2020, Global Marketing Vice President Federico Begher and Brand Strategist Genevieve Capa Cruz presented the new strategy for appealing to adults,…
