Tag: Maersk

  • LEGO is still Denmark’s most valuable brand, beating Maersk and Pandora

    LEGO is still Denmark’s most valuable brand, beating Maersk and Pandora

    LEGO has been crowned Denmark’s most valuable brand for the seventh year running, fending off strong competition from the likes of Maersk and Pandora. While second-placed shipping company Maersk has grown in value by 21% since 2021, its DKK 31.1 billion still isn’t enough to topple the LEGO Group’s brand value of DKK 38.7 billion,…

  • Hall of Fame: Most 2×4 Bricks

    Hall of Fame: Most 2×4 Bricks

    When you hear the word LEGO, what brick first comes to mind? Chances are, for many of us, it is the basic two by four brick, and chances are you are picturing it in red. There have been over 2000 sets which have included it in one colour or another. Which had the most? Which set can…

  • Memory Lane: LEGOLAND Billund Holiday

    Memory Lane: LEGOLAND Billund Holiday

    Continuing the new BF section of ‘Memory Lane’, I came across this insert amongst my LEGO literature archives. I do wonder what it would have been like to have visited Billund back before LEGO had really taken off in today’s day and age. In the 1980s, MAERSK were offering package deals for LEGO Club members –…

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