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Tag: LGBTQIA+
LEGO 40516 Everyone is Awesome wins LGBT Award
LEGO 40516 Everyone is Awesome is an award-winning model as the inclusive build has won at the British LGBT Awards for 2022. When it launched in 2021 after employees encouraged designer Matthew Ashton to share his design for 40516 Everyone is Awesome, we didn’t know what the response to the LGBTQIA+ model would be, especially…
LEGO celebrates Pride month by launching LGBTQIA+ build campaign
The LEGO Group is celebrating the start of Pride month by launching a build campaign anchored around self-expression in the LGBTQIA+ community. The A-Z of Awesome will encourage builders to ‘celebrate inclusivity and embrace self-expression’ in the LGBTQIA+ community, presenting its vocabulary through ‘a fun and playful medium’. If you’re interested in taking part, you…
LEGO NINJAGO Crystalized includes LGBTQIA+ representation
The NINJAGO Crystalized trailer includes a confirmed reference to the LGBTQIA+ community, and it’s not the only time the season will feature it. Nora on Twitter has spotted an interesting inclusion in the new NINJAGO Crystalized trailer, as it appears that the Progress Pride Flag is featured on the back of a van driven by…
Column: Is LEGO too straight?
Over the last few years, the LEGO Group has made some progressive moves in its product line – but is it neglecting queer LEGO fans, and does that matter? In 2019, one of the LEGO Group’s most exciting products was a bright pink astronaut. 70841 Benny’s Space Squad (released as a tie-in for The LEGO…
Five times LEGO surprised us in 2021
2021 was an eventful year for the LEGO Group, with plenty of surprises for us throughout, from more builds for older hands to a boost in diversity. Following a financially successful 2020 for the LEGO Group, including the launch of their new partnership with Nintendo through LEGO Super Mario, we were left to wait and…
LEGO named one of the UK’s favourite brands in 2021
The LEGO Group has been named as one of the UK’s favourite brands in 2021 in an annual survey, beating companies such as Apple and Google. The results of the 2021 annual Superbrands survey of the UK’s favourite brands, undertaken by members of the public, have revealed which companies are most popular in the region,…