Brick Fanatics

Tag: Les Petits Joueurs

  • Before LEGO met Levi’s, there was Les Petits Joueurs

    Before LEGO met Levi’s, there was Les Petits Joueurs

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    by

    Chris Wharfe
    in

    Earlier this month, Levi’s released a new collection developed in collaboration with the LEGO Group. But it wasn’t the first brand to capitalise on the popularity of the brick. Long before Levi’s proposed putting studs on denim, there was Les Petits Joueurs. The Italian company launched its LEGO handbags in 2014, and they’ve since become…

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