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Tag: LEGOLAND Sichuan
The LEGO Group reaffirms investment in China as part of 2020 annual report
The LEGO Group’s 2020 annual report has shown great growth in its newest market, China, a region where the company will continue its focus according to the report. 2020 was an interesting year for the LEGO Group with unforeseen challenges such as the coronavirus pandemic and new frontiers for the company with expanding their presence…
Construction of China’s first LEGOLAND park is underway
Merlin Entertainments has begun construction of China’s first LEGOLAND park in Sichuan province. The company first announced the new resort in September 2019, but news of the park’s progress has been relatively quiet since then. Bloomberg has now confirmed that construction has been underway since June 2020, and the attraction is still on course to…
LEGO is prioritising stores in China to ‘get bricks into the hands of kids’
The LEGO Group is leading its charge into China with more and more LEGO Stores in order to ‘get bricks into the hands of more kids’. That’s according to Cindy Chiu, Head of Retail for the LEGO Group’s China and Asia-Pacific regions. She told Bloomberg News earlier this week that physical shopping destinations are needed…
LEGOLAND Sichuan Resort to open in Western China
Merlin Entertainments has announced LEGOLAND Sichuan, a new LEGOLAND Resort to open in Western China. Merlin is entering a partnership agreement with Global Zhongjun, a company combining Zhongjun Beijing and The Chengdu Global Century – Exhibition & Travel Group, to open LEGOLAND Sichuan in Western China by 2023. Global Zhongjun will finance the construction of…
