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Tag: LEGO Fan Media Days 2020
Exclusive: LEGO Star Wars 75280 501st Legion Clone Troopers ‘totally because of fan request’
In this exclusive interview, LEGO Star Wars design team leaders reveal how fan demand led to 75280 501st Legion Clone Troopers and tease more video game sets in the future “You asked for it. We’ve built it,” the LEGO Group declared earlier this year, when a fan campaign for the release of 75280 501st Legion…
Introducing LEGO MINDSTORMS 51515 Robot Inventor
Senior Design Manager Dan Meehan and Senior Vice President Lena Dixen explain why MINDSTORMS 51515 Robot Inventor offers the best LEGO coding experience yet The LEGO Group has announced the latest iteration of MINDSTORMS, the robotics and coding theme that has not seen an upgrade for seven years. During a special session for Recognised LEGO…
New LEGO adult box design “open to exceptions”
Answering questions about the new adult strategy, the LEGO Group’s marketeers confirmed that unique boxes will still be possible and explained why an 18+ age marking works for consumers During LEGO Fan Media Days 2020, Global Marketing Vice President Federico Begher and Brand Strategist Genevieve Capa Cruz presented the new strategy for appealing to adults,…
Exclusive LEGO Super Mario interview: How the game works
When it comes to the LEGO Super Mario sets that will launch in August, there is one questions on everyone’s mind – how does a digital gameplay experience work in the real world? Mario time! Well, not yet, but it will be soon. On August 1, the LEGO Group will launch LEGO Super Mario, which…
Inside LEGO Technic 42115 Lamborghini Sián FKP 37 with Aurelien Rouffiange
LEGO Senior Model Designer Aurelien Rouffiange talks about developing the incredible new supercar release, Technic 42115 Lamborghini Sián FKP 37 The LEGO Group made a rather big announcement during LEGO Fan Media Days 2020. The company unveiled the latest model in the LEGO Technic supercar series, sharing 42115 Lamborghini Sián FKP 37 with the world…
The LEGO Group declares: ‘Adults welcome’
With data showing that more adults are buying LEGO sets for themselves than ever before, the LEGO Group is declaring ‘adults welcome’ Since the year began, LEGO fans have seen a few new initiatives get rolled out. 10272 Old Trafford – Manchester United was rolled out in a black box with a clever and expensive…
The LEGO Group to release new product types for adults
During LEGO Fan Media Days, the LEGO Group revealed that sets will be released in three new categories to appeal to adults. Three new product categories will be explored as part of the LEGO Group’s plan to increase the number of adults buying the company’s products. While the company will continue to release sets based…
Exclusive: LEGO Star Wars UCS Republic Gunship ‘deep in development’
In an exclusive interview, Brick Fanatics finds out how the LEGO Star Wars team is developing the upcoming Republic Gunship for the Ultimate Collector Series For the first time since 2010, the LEGO Star Wars theme is taking on a prequel trilogy design in the Ultimate Collector Series (UCS). In a fan poll to select…
Inside the LEGO Technic 42115 Lamborghini Sián FKP 37 launch video
The LEGO Technic team has shared an exclusive behind-the-scenes look at the 42115 Lamborghini Sián FKP 37 reveal video. LEGO Technic 42115 Lamborghini Sián FKP 37 is coming in just a few days on June 1, with the set announced yesterday with a big budget launch video. Over 130,000 LEGO bricks were used in the…
