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Tag: LEGO Fan Media Days 2020
Exclusive interview: Fine tuning LEGO Brick Sketches
LEGO Brick Sketches started life as a series of fan builds that are about to launch as an official theme – Model Designer Chris McVeigh reveals what went into the product development The LEGO Group is pushing the boundaries of what a set can be – and the new LEGO Brick Sketches theme is a…
Exclusive: The inside story of LEGO Super Mario – Level 1
Brick Fanatics speaks to Design Manager Jonathan Bennink and Marketing Director Christian Munk to find out the LEGO Group and Nintendo became close collaborators on Super Mario LEGO Super Mario is set to launch on August 1, bringing the beloved video game franchise to the physical world. Fans will be able to build a level…
How LEGO Art chose The Beatles, Marilyn Monroe, Iron Man and Star Wars
Brick Fanatics asks the LEGO Art team about how the first products were selected and the perennial question – to stud or not to stud? There’s a whole new type of LEGO product arriving for adults with LEGO Art. The new theme will have ‘mature’ fans tiling or studding baseplates to create striking images, with…
Eight things about LEGO Art
The team behind LEGO Art reveal the theme’s exclusive new elements, expanded colour palette and role as an entry point for new fans LEGO Art is the new mosaic theme for adults. It offers the opportunity for grown-ups to relax whilst applying LEGO tiles and plates in a certain pattern to produce something worthy of…
LEGO Art: ‘We expect to attract non-LEGO fans’
LEGO design experts introduce LEGO Art and reveal what the new 2D design range for adults is all about LEGO Art is a new theme from the LEGO Group, that forms part of a strategy to create new products to appeal to adults – some of whom will never have built with LEGO elements before.…
LEGO Art will be ‘ongoing, forever’
The new LEGO Art theme will be an ongoing assortment beyond the four new Star Wars, Marvel, Andy Warhol and The Beatles sets that have been announced. LEGO Art Design Manager Samuel Johnson has teased that the new theme for adults will continue beyond the first four sets that have been announced today. 31197 Andy…
LEGO Brick Sketches: From fan builds to official sets
LEGO Model Designer Chris McVeigh reveals how the Brick Sketches that fans knew him for became his first product as a professional designer For years, Chris McVeigh has inspired his fellow AFOLs with his Brick Sketches. The LEGO builds he shared online followed the same template each time but brought different characters and pop culture…
LEGO Fan Media Days 2020
Brick Fanatics attended LEGO Fan Media Days 2020 virtually to find out what the LEGO Group has coming up and learn more about the company’s latest initiatives Each year, the LEGO Group hosts LEGO Fan Media Days at the company’s headquarters in Billund, Denmark. It’s an opportunity for invited media to hear about new products…
LEGO City and Friends: Collaborating with National Geographic
The LEGO Group’s City and Friends marketing pros explain what the collaboration with National Geographic is all about During the distanced LEGO Fan Media Days 2020, City Marketing Director Anders Hamilton Heidemann and Friends Marketing Director Costas Syrmos present the new campaign that sees the LEGO Group and National Geographic inspiring children with stories of…
