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Tag: LEGO 90th Anniversary
LEGO trends on Twitter as many remember their first set
The LEGO Group is trending on Twitter after asking followers what their LEGO history looks like, with a designer even getting involved. As the last weekend before a major day for new LEGO sets and the arrival of the upcoming price increases in select regions goes by, the LEGO Group’s social media team has managed to get the brand trending on Twitter. The…
90th anniversary LEGO celebrations extend to Adidas
Even the LEGO Group’s partners are getting involved in the 90th anniversary celebration as an Adidas event has been announced. The Adidas store on Oxford Street, London, will be hosting a series of LEGO workshops to customise a mini trainer in August. This concept and the artwork used for the event are very similar to…
The LEGO Ideas 90th anniversary BIONICLE contest isn’t getting much traction
We’re almost a week into the submission window for LEGO Ideas’ 90th-anniversary BIONICLE contest, but it doesn’t seem to be getting much traction. The crowdsourcing platform is running a series of five contests in the run-up to the LEGO Group’s 90th anniversary, which falls on August 10. Four of those focus on the classic themes…
LEGO GWPs and promos rumoured for August 2022
Three LEGO gifts-with-purchase are rumoured to be coming in August, including the return of an earlier 90th-anniversary set. The LEGO Group retired its store calendars at the end of 2021, taking away the main avenue for planning purchases around its monthly promotions and free gifts. The rumour mill is there to plug the gap, however,…
Free LEGO Red Brick available now in LEGO stores
A special 90th anniversary LEGO Red brick giveaway is available today, July 23, in LEGO stores and other select dates for a limited time. Recreating the first binding bricks, complete with the notch, the free Red Brick build is now up for grabs in LEGO stores today, July 23, until 12pm UK time. All you…