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Tag: Jiaxing
LEGO is expanding its factory in China to support long-term growth
The LEGO Group has begun expanding its factory in Jiaxing, China, in order to meet demand and support long-term growth across Asia. The company’s Jiaxing factory originally opened in 2016, and now employs 1,200 people. It’s central to the LEGO Group’s push into the Chinese market, which has resulted in double-digit growth in the region…
The LEGO Group in ‘legal battle’ with Lepin
The recent opening of the new LEGO factory in Jiaxing has led to renewed attention on the company’s efforts to prevent Chinese manufacturer Lepin from producing clone products. LEGO Group spokespeople seem keen to illustrate just how determined they are to put a halt to the imitation products. The Copenhagen Post reported comments from the LEGO Group…
