Your basket is currently empty!
Tag: gender
LEGO bricks lead boys to better navigation, book claims
According to a new book, thanks to being given LEGO bricks as children, men are better at navigation. Boys’ toys, like LEGO bricks, leads to men being better at navigating than women, according to Wayfinding: The Art and Science of How we Find and Lose Our Way, by Michael Bond. The Sunday Times reports the…
LEGO building contest will give girls a taste of construction
School aged girls in Texas, USA will be competing this weekend to get a taste of a career in construction. The Block Kids Building Competition is taking place in Austin, Texas, USA this weekend. It has been organised by the Girl Scouts of Central Texas and the National Association of Women in Construction (NAWIC) and…
Men develop spatial skills through LEGO building as boys, academic argues
An academic at Aston University has argued that it is activities such as building with LEGO bricks as children that leads to men being better with spatial skills than women. Gina Rippon, author of The Gendered Brain and professor of cognitive neuroimaging at Aston University, was at the Hay Festival discussing her new book. The…
LEGO Create the World cards present “overwhelmingly stereotypical” male and female minifigures, research finds
Laura Coffey-Glover, Lecturer in Linguistics at Nottingham Trent University has found that the LEGO Create the World trading cards perpetuate gender stereotypes Many parents will be familiar with the idea of toy manufacturers working with other businesses, such as supermarket chains and fast food restaurants, to create promotional tie ins. Buy this or eat that,…
Consumers consider LEGO sets suitable for boys and girls
A recent poll suggests that LEGO sets are considered more suited to both genders than other toys. YouGov conducted research with Asia Pacific consumers, finding that they felt toys to be ‘too gendered’ but that LEGO sets are most suitable for both genders – although still more suitable for boys. Marketing Interactive shared some of…
Cambridge academic claims LEGO gender bias ‘worse than 1970s’
A Cambridge academic has claimed that the LEGO Group is worse when it comes to gender bias than the company was in the 1970s. According to a Daily Telegraph article, Athene Donald, who is a professor of experimental physics, highlighted toy manufacturers with a particular mention for the LEGO Group. Prof Donald highlighted the toy…
Is complaining about pink LEGO counter productive?
The discussion around LEGO ‘for girls’ and whether Friends is too pink seems to have died down somewhat of late, but the Spectator have a new think piece to add to the debate. Andrew Watts makes his case on the magazine’s website for why pink LEGO sets are not as problematic as campaigners looking to…
