Brick Fanatics

Tag: FT.com

  • LEGO enters a new dimension with its digital strategy

    LEGO enters a new dimension with its digital strategy

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    by

    Rich
    in ,

    What was once fantasy will become reality this week when LEGO and Warner Bros launch their big-budget game LEGO Dimensions writes Richard Milne, Nordic Correspondent for the ft.com. It marks a crucial step in the Danish toymaker’s digital strategy. The game — whose starter pack will be priced at a hefty $100 — pushes it into a new…

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