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Tag: FORMA
Triangular holes ensure LEGO FORMA skins can be changed easily
In the latest update for LEGO FORMA early adopters, the team behind the sets has shared more about the holes in the skins. FORMA is the upcoming LEGO product that some fans have already ordered through Indiegogo, due to launch in 2019. A central frame is built, then one of several fishy skins can be…
LEGO FORMA is the company’s “fastest product ever to get to market”
In an interview about LEGO FORMA, the Creative PlayLab’s Vice President, Tom Donaldson, has revealed that it is the fastest product ever to make it to market for the company. According to the feature at Fast Company, there are three types of adult LEGO fan – AFOLs, who buy sets and build, buyers, who occasionally…
LEGO FORMA first run sells out
The first run of LEGO FORMA sets, that has required fans to pay upfront on Indiegogo, has sold out. Just days before the campaign is due to end, LEGO FORMA has sold out. According to the campaign page at Indiegogo, all of the products are now out of stock. Sales have been significantly better in…
Evolution of the LEGO FORMA 81002 Splash Koi Skin
The LEGO FORMA team has revealed the development that 81002 Splash Koi Skin went through to reach the final design. In a new way of launching a theme, the LEGO Group has been asking fans to put their money down and support LEGO FORMA on Indiegogo, a new range of fish based sets aimed at…
Last week to support and order first run LEGO FORMA products
It is the last week for fans in the UK and USA to support the new LEGO FORMA sets and be the first to own these unique new products. A new LEGO product line, FORMA, was announced in September. Since then, fans who want to own the first run of this new theme have been…
LEGO crowdfunding scheme is part of a new trend
The LEGO Group’s unusual decision to crowdfund the LEGO FORMA product line is part of a new trend that large corporations are following. Using Indiegogo, the LEGO Group is testing the viability of the new product line LEGO FORMA. Instead of release the product in the traditional way, the company is asking fans to kick…
Building with LEGO bricks is a popular hobby for “kidults”
According to a new survey, building with LEGO pieces is one of the childish indulgences that is becoming more popular with adults. In a survey reported by Absolute Radio that has been reported by happiful, 1,200 British adults between the ages of 25 and 44 were questioned. While half of them had saved up enough…
What does LEGO FORMA – and open innovation – mean for the future?
The LEGO Group has announced that the company will be opening up the product development process, with LEGO FORMA as the first trial. Will this prove worthwhile, and what does it mean for the future? While LEGO FORMA may be the product that the LEGO Group has announced today, the real news is a new…
How a forgotten LEGO theme shares ideas with LEGO FORMA
LEGO FORMA is definitely something new for the LEGO Group, but aspects are reminiscent of the forgotten LEGO MUJI The LEGO Group is pushing new concepts in a big way, according to a recent announcement. New products will be trialled in pilots to see if they are worth rolling out, with the Creative Play Lab…
