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Tag: Environmental Responsibility
Leaflet in LEGO Great Pyramid set suggests switch to paper bags is imminent
The switch from plastic bags to paper in LEGO sets could be finally happening as an explanatory leaflet appears in the latest Architecture set. If there’s one criticism that’s often levelled at the LEGO Group, it’s that its business model is built on plastic which in these greener, more enlightened times, is frowned upon by…
LEGO says it ‘can’t turn back the clock’ in response to cargo spill
The LEGO Group says bricks ‘belong at home, not in the ocean’, but it ‘can’t turn back the clock’ on the 1997 cargo spill that saw millions of LEGO pieces fall into the sea. Speaking to Tracey Williams for her new book, Adrift: The Curious Tale of the LEGO Lost at Sea, the LEGO Group’s…
LEGO podcast explores the process of making bricks sustainable
The rollout of episodes for the LEGO Group’s second official podcast continues with another instalment of our LEGO stories discussing how the company’s sustainability goals are being fulfilled. Whilst Bits N’ Bricks is already far into its second season the more recent podcast from the LEGO Group, which explores stories from the LEGO Group’s employees…
Creating the first-ever recycled LEGO brick has been a huge challenge for the sustainability team
From bricks that wouldn’t clutch to bricks that wouldn’t separate, the LEGO Group’s sustainability team experienced complex challenges in developing the first recycled LEGO element. Announced earlier today, the LEGO Group’s first prototype sustainable brick is produced predominantly from single-use plastic bottles, along with what the company’s press release refers to as ‘strengthening additives’. Brick…
What happens to LEGO bricks when they reach the end of their life?
The LEGO Group’s Vice President of Environmental Responsibility says the company is looking into ways to sustainably recycle bricks that have reached the end of their life. During a recent roundtable conversation with LEGO Fan Media, Tim Brooks told Brick Fanatics that the LEGO Group is well aware of the environmental implications of LEGO bricks that go…
The LEGO Group admits it may not make its 2030 sustainability target
The LEGO Group says its aim of becoming completely sustainable by 2030 is an ‘ambitious target’ – but one it still hopes to meet. Speaking to Brick Fanatics and other LEGO Fan Media during a recent roundtable interview, the company’s Vice President of Environmental Responsibility Tim Brooks admitted that despite today’s unveiling of the first-ever recycled LEGO…
Everything you need to know about the first recycled LEGO brick
The LEGO Group has just unveiled its first-ever recycled LEGO brick, so here’s everything you need to know about this brand new step towards sustainability. Made from materials sourced from discarded plastic bottles, the prototype 2×4 brick is still a good while away from actually arriving in LEGO sets. But this milestone signifies a key…
LEGO Ideas Bike Lanes cycles its way to 10K supporters
An expansion to the CITY Road Plates system has achieved 10,000 supporters on LEGO Ideas, with it proposing safer options for eco-friendly travel around LEGO cities. Bike Lanes is the latest project to pass into the LEGO Ideas review stage, with creator MarcelSteeman joining the 10K club on his first submission to the platform. LEGO…
We consume one 2×4 LEGO brick per month in plastic, study finds
Humans ingest the equivalent of one 2×4 LEGO brick per month in plastic, a new study has revealed. Plastic-infused drinking water and foods like shellfish – which we eat whole, including the plastic in their digestive systems – are the main culprits, according to the World Wide Fund for Nature (WWF). The conservation organisation’s 2019 study…
