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Tag: Daily Mail
Campaigning against the LEGO Group and Daily Mail association
Brick Fanatics shares an exclusive chat with Bob Jones, the concerned LEGO fan who led to the Daily Mail promotion being confirmed as over. Recently, the LEGO Group has done an abrupt volte-face. Father and LEGO fan Bob Jones posted an open letter expressing his disappointment with the company’s promotional activities with UK tabloid the…
Daily Mail barely losing ad revenue from the LEGO Group
Following the LEGO Group’s announcement that it is ending the promotional partnership with the Daily Mail, there has been much triumphalism from successful campaigners. Financially, however, it seems that the tabloid will barely feel the effect when it comes to advertising revenue. Figures from the Daily Mail in Scotland show how little the LEGO Group…
LEGO Daily Mail link up ends after fan campaign
After a dedicated LEGO fan and parent started a social media campaign, the LEGO Group has announced it has no further promotional activity with right-wing publication the Daily Mail. For a number of years, the LEGO Group has partnered with national UK tabloids to give away LEGO polybags as a promotional opportunity. In recent years,…
Free LEGO Star Wars Activity Booklet with the Mail on Sunday
The Mail on Sunday does not have a free LEGO polybag today, but is offering a free LEGO Activity Booklet including a giant poster and LEGO Star Wars stickers. It can be redeemed at Martin’s and McColl’s stores. The booklet looks to be a taster from the DK LEGO Star Wars Factivity book, promoting the…
Free LEGO set with the Daily Mail and WHSmith today
It’s worth heading to WHSmith today if you have the opportunity, as there is a voucher with the Daily Mail that you can redeem instore in exchange for 30421 Skybound Plane. The NINJAGO polybag includes a pirate minifigure and builds a small, odd little flying machine. There are some neat pieces included, some of which are…
Summertime fun in October with the Mail on Sunday
There is a free LEGO Disney Princess polybag with the Mail on Sunday today, when redeemed at WHSmith. 30397 Olaf’s Summertime Fun represents the memorable movie montage during which Olaf imagines the idyllic summer that he’ll have. With the newspaper costing less than £2.00, it’s a great opportunity to pick up the entertaining snowman without…
Free LEGO polybags with the Daily Mail this weekend
If you happen to be going past a branch of WHSmith this weekend, it’s worth popping in to pick up a copy of the Daily Mail and grab a free LEGO polybag alongside. 30422 Kai’s Mini Dragon is today’s polybag, giving those who have not already picked it up another opportunity to get hold of…
Free LEGO with the Daily Mail on Saturday and Sunday
When purchasing the Daily Mail this weekend, and exchanging the token included at WHSmith, fans can pick up a LEGO polybag. It’s a rather meagre and lackluster offering compared to previous promotions, as all of these polybags have been available before. Brickset.com provided the handy reminder along with a list of which sets will be…
LEGO Daily Mail promotion 2016 is next weekend!
Good evening, just got in after a fab day with family enjoying the sun. While catching up on my emails I had one from the promotions team at the Daily Mail to confirm that the next promotion is happening next weekend as other sources had predicted. We did use to have an inside source at…
