Brick Fanatics

Tag: Creative Play Lab

  • “More and more” LEGO augmented reality products on the way

    “More and more” LEGO augmented reality products on the way

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    by

    Graham
    in

    The head of the LEGO Creative Play lab says that more augmented reality infused LEGO products will be released on the years ahead in a new interview. Scot Morgan Walker is the head of the LEGO Group’s Creative Play Lab, which is where new concepts are devised and tested, that fall outside the typical LEGO…

  • The LEGO Group launches a new augmented reality app

    The LEGO Group launches a new augmented reality app

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    by

    Graham
    in

    The LEGO Creative Play Lab is launching a brand new – and free – augmented reality app, titled LEGO AR-Studio. Launching soon, LEGO AR-Studio is a new augmented reality app that allows physical and virtual play to be combined. The app is marketed as allowing users to play with digital versions of LEGO sets in real…

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