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Tag: Bygge Hygge
Hygge expert’s top 10 tips for achieving LEGO Bygge Hygge
Danish author and Hygge expert Meik Wiking has shared his top 10 tips for achieving LEGO Bygge Hygge. The LEGO Group launched its ‘cosy building’ campaign earlier this month, aiming to encourage fans to break out their bricks in the cold winter period. If you’re unfamiliar with the Danish concept of hygge (pronounced hoo-guh), it…
The LEGO Group releases free online resources alongside Bygge Hygge campaign
A new set of online resources has been released to help promote the LEGO Group’s Bygge Hygge campaign, included a roaring LEGO fire. The Bygge Hygge campaign comes from the danish word Hygge, which roughly means to feeling cosy or special. The whole campaign is set to promote cozy building with family over the cold…
The LEGO Group launches Bygge Hygge campaign to promote ‘cosy building’
The LEGO Group is embracing the Danish spirit of hygge to promote cosy building during the cold winter months. There’s no direct English translation for the Danish word hygge (pronounced hoo-guh), but it essentially amounts to a moment feeling cosy or special. It’s derived from a 16th-century Norwegian word, ‘hugga’, which means ‘to comfort’ or…
