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Tag: Brick Lab
LEGO meets Broadway in LEGO Store: The Musical
If you’ve ever wanted to watch a Broadway show about LEGO – and who hasn’t? – you’ll be happy to learn that LEGO Store: The Musical is a very real thing that’s actually happening in 2021. Okay, so it’s already happened, and it’s really just a promo for the newly-opened flagship LEGO Store on Fifth Ave…
LEGO Stores all over the world are about to get a major makeover
Your local LEGO Store could be among the more than 100 retail outlets worldwide about to enjoy a major makeover for 2021. The LEGO Group has today unveiled a medley of brand new shopping experiences in New York City’s flagship store, including an interactive Brick Lab, a Storytelling Table that shows off prototype designs and…
See inside the future of LEGO Stores
Tour New York City’s brand new flagship LEGO Store for a glimpse into the future of LEGO shopping experiences all over the world. The LEGO Group has just unveiled a first glimpse at its latest flagship LEGO Store, which spans two storeys and more than 7,000 square feet on Fifth Avenue in New York City.…
LEGO unveils brand new shopping experience in New York City flagship LEGO Store
The LEGO Group has unveiled a brand new flagship LEGO Store in New York City, which promises to deliver a personalised and interactive LEGO shopping experience. From Brick Lab to the Storytelling Table, the 7,175 square-foot space – which is set over two floors on Fifth Avenue – has been designed to respond to what…
