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Tag: AFOLS
AFOL Nights schedule revealed for LEGOLAND Discovery Centres
The LEGOLAND Discovery Centres in Birmingham and Manchester have revealed their upcoming AFOL Nights schedule for 2022. With 2022 now in full swing, both LEGOLAND Discovery Centre Birmingham and Manchester have announced when their AFOL Nights will be taking place. Each centre is set to hold monthly events on different dates, with each night having…
LEGO wants to know more about your passions and interests
Calling all adult builders, the LEGO Group is looking for your input in a new survey, specifically asking for more information on your passions and hobbies. The LEGO Group has opened up a new survey, made just for adult fans of LEGO (AFOLs) in a move that may affect the future of sets and themes…
The LEGO VIP program hints at the size of the company’s adult market
The LEGO Group has revealed that more than two-thirds of its VIP members are adults buying sets for themselves, reinforcing the size of the company’s adult market. As Brick Fanatics reported back in January, the LEGO Group has seen a four-fold increase in the size of the adult market over the past decade or so. That figure…
Baseball player uses LEGO bricks to focus
White Sox pitcher Liam Hendriks reveals he is a not-so-secret LEGO Star Wars fan. In an interview MLB.com on Thursday, Hendriks took a break from talking baseball to explain how and why he got into LEGO. “2019 is when I first started with Nanoblocks,” Hendriks said. “And then Chicago has a very nice LEGO store,…
BBC Breakfast is looking for LEGO fans to show off their collection
If you fancy sharing your LEGO collection with the nation, BBC Breakfast wants to hear from you. The morning show’s Marta Newman has tweeted out a call for a ‘bona fide LEGO enthusiast’ as part of a segment on the company’s booming sales, which are set to be officially confirmed in tomorrow’s livestream event by…
LEGO isn’t just for kids: more sales than ever go to adults
The LEGO Group’s Head of AFOL Engagement has reflected on just how much of an impact the adult market is having on LEGO sales. In a Brick Fanatics exclusive interview discussing Adult Fans of LEGO, the wider adult market, and their respective relationships with the LEGO Group, Tormod Askildsen also revealed an insight into the…
Dotting the LEGO HOUSE OF DOTS
Adult LEGO fans clipped millions of LEGO tiles to complete the HOUSE OF DOTS ready for the big product launch. Yesterday, London’s Coal Yard Drops hosted the launch of LEGO DOTS at the HOUSE OF DOTS. The unique art installation is a collaboration between artist Camille Walala and the LEGO Group, designed to encapsulate everything…
Adults (and AFOLs) fuelling UK toy market
A study released today has found that adults are playing an increasing role in the UK toy market’s continued growth, thanks to brands such as LEGO and Star Wars. Retail analyst The NPD Group reported back in January that UK spending on toys had risen by 6.3% in 2016, to a highest ever total of…
Brick 2015 – The London Review
Brick 2015, London, UK on Sunday 13th December – a mammoth LEGO event that many (myself included) have been looking forward to ever since Brick 2014. I wasn’t able to attend the AFOLCON this year so this report will only cover the exhibition itself…but what an exhibition it was! I arrived not too long after…
