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Tag: advertising
Six sets we spotted in the new LEGO Rebuild the World advert
The LEGO Group has launched a new advert for the Rebuild the World campaign, and it features a few hidden sets that we’ve managed to find. Much like the original Rebuild the World video, a selection of official creations makes their TV debut in the advertisement, which includes a knight on a quest to cross…
LEGO Ideas 21329 Fender Stratocaster receives vintage poster
The newly revealed LEGO Ideas 21329 Fender Stratocaster has been given a unique vintage-styled advert from one of the theme’s biggest fans. Coming from the owner of every LEGO Ideas set ever made, the upcoming 21329 Fender Stratocaster has received some fan-made marketing that looks like it could have been released nearer to the original…
Is LEGO using a fan-made model to advertise on the official online store?
A new advertisement has been spotted on the official online LEGO store, and it appears to use a fan-made model to sell back to school products. LEGO.com has inserted a new section into their advertised offerings of themed sets and products, focusing on a selection of school-related items and gifts as children get ready to…
Five LEGO adverts that are masterpieces of marketing
LEGO adverts tend to stand out from the crowd for their massive brick-built displays, experimental ideas and heart-warming stories, so we’ve found five that do more than just sell the product. Over the LEGO group’s 88 years of life, the company has seen the production of many TV and film projects from blockbuster movies to…
LEGO Rebuild the World Christmas ad gets best ‘emotional engagement’ score
The LEGO Group’s Christmas advert has beaten other brands in a poll, with the creativity-celebrating video polling above other festive commercials. Earlier this month, the LEGO Group reactivated the Rebuild the World campaign with a new Christmas advert. It depicts the way that children imagine greater things as they are building with LEGO bricks, as…
The LEGO Group uses artificial intelligence powered adverts
IBM has supplied adverts that use artificial intelligence to the LEGO Group ahead of Black Friday. Throughout the Christmas period, the LEGO Group will use artificial intelligence (AI) powered adverts supplied by IBM to help make recommendation to shoppers. All customers need to do is begin a conversation with the AI advert, and it will…
