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Tag: adults welcome
How LEGO and Hasbro teamed up for 10302 Optimus Prime: the inside story
LEGO designer Joseph Patrick Kyde has revealed how the LEGO Group and Hasbro originally teamed up to create 10302 Optimus Prime. Of all the licences we dreamed might come into the LEGO fold – let alone expected to – Transformers was never at the top of the list, simply because it seemed like an impossible…
You can now get the exclusive LEGO Horizon Forbidden West Aloy minifigure
The LEGO Group’s partnership with PlayStation continues today with 76989 Horizon Forbidden West: Tallneck and the exclusive Aloy minifigure. When mention of a PlayStation console was included in 76175 Attack on the Spider-Lair, it was only the first step to what would eventually become a LEGO for Adults model based on the PlayStation exclusive game…
The first-ever LEGO Horizon Forbidden West set is now available
After rumours, listings and the official reveal, the first LEGO Horizon Forbidden West set is now available in the form of a brick-built Tallneck. The journey of 76989 Horizon Forbidden West: Tallneck has finally come to a close as the video game model that was made in partnership with the team at Guerrilla Games has…
Column: LEGO is getting less creative by design, and that’s okay
Some LEGO sets are getting less creative by design, but that’s not necessarily a bad thing – at least amid the LEGO Group’s shifting priorities. Before you raise your pitchforks and torches, allow me to clarify. The past couple of years have shaken things up massively in Billund, with the effects of the ongoing pandemic…
LEGO launches new ‘Adults Welcome’ adverts
The LEGO Group is continuing to declare that adults are welcome to indulge in their bricks with a new range of adverts promoting the sets. Towards the end of September, a series of videos started to feature on the LEGO Group’s official social media channels that advertised the LEGO for Adults sets, from plastic flora…
LEGO promotes The Suicide Squad in new online ad
The LEGO Group has acknowledged today’s theatrical release of James Gunn’s The Suicide Squad in a new online ad – but only as ‘the film’. Head over to LEGO.com this morning, and you’ll likely be greeted by a banner featuring Harley Quinn (as seen in last summer’s 76159 Joker’s Trike Chase), tagged: “Recreate thrills from…
LEGO launches new ‘Adults Welcome’ catalogue
A sleek new LEGO catalogue is starting to find its way into letterboxes and homes, with an adult-specific selection of sets displayed inside in the first-of-its-kind directory. A few fans in the US have found a new type of LEGO catalogue arriving through their doors, with the usual colourful signage replaced with a single black…
LEGO Technic 42126 Ford F-150 Raptor revealed
A new LEGO Technic set has been revealed early thanks to an online retailer, bringing a pickup truck to the theme in a rare appearance. LEGO Technic 42126 Ford F-150 Raptor has been showcased by Walmart, with a listing that confirms the price and the first images for the vehicle creation, and a new product…
The LEGO VIP program hints at the size of the company’s adult market
The LEGO Group has revealed that more than two-thirds of its VIP members are adults buying sets for themselves, reinforcing the size of the company’s adult market. As Brick Fanatics reported back in January, the LEGO Group has seen a four-fold increase in the size of the adult market over the past decade or so. That figure…
