Your basket is currently empty!
Tag: Adult Fans of LEGO
The Guardian newspaper wants to hear from LEGO fans
UK newspaper The Guardian is asking adult fans of LEGO to send in pictures of their best builds. In a recent posting on its website, The Guardian has put a shout out for LEGO fans to get in touch. The newspaper is specifically looking for pictures of amazing LEGO creations from adult builders. “We would…
LEGO launches new ‘Adults Welcome’ catalogue
A sleek new LEGO catalogue is starting to find its way into letterboxes and homes, with an adult-specific selection of sets displayed inside in the first-of-its-kind directory. A few fans in the US have found a new type of LEGO catalogue arriving through their doors, with the usual colourful signage replaced with a single black…
LEGO Foundation wants adults to play more
The LEGO Foundation has identified five key benefits of play for everyone, even and, perhaps especially, for adults. Within their research, the Foundation defined learning through play as an activity that is experienced as joyful, helps people find meaning in what they are doing or learning, involves active and engaged thinking, uses iterative thinking, such…
LEGO fans can now register for tickets for Skaerbaek Fan Weekend 2021
You can now book your tickets for this year’s LEGO Skaerbaek Fan Weekend, which will return in September after a brief pandemic-prompted hiatus in 2020. The Danish LEGO event will welcome more than 1,000 adult LEGO fans from over 35 countries to display their own creations on September 25 and 26. There will also be…
LEGO isn’t just for kids: more sales than ever go to adults
The LEGO Group’s Head of AFOL Engagement has reflected on just how much of an impact the adult market is having on LEGO sales. In a Brick Fanatics exclusive interview discussing Adult Fans of LEGO, the wider adult market, and their respective relationships with the LEGO Group, Tormod Askildsen also revealed an insight into the…
