LEGO wants kids to help Build the Change

The LEGO Group is asking kids to get involved with big picture issues in its latest sustainability campaign.

Build the Change tasks young builders with tackling tough environmental issues through bricks, coming up with solutions for global problems. It’s centred around an online challenge for seven- to 12-year-olds, presented by minifigure guides Linda and Leo.

You can get your young ones involved by heading to LEGO.com’s Build the Change page. You’ll find an introductory video explaining the campaign, followed by the online experience, for which you’ll need: LEGO bricks (or other creative materials); time (at least 45 minutes); and space to get creative.

The activity kicks off by asking kids which environmental issues they’re most concerned about. They’ll then have to let Linda and Leo know how they feel about those problems. Are they ready to support others, or do they feel they’re impossible to solve?

It all leads in to Build the Change’s “Big Challenge”, which involves kids using their bricks (or whatever creative materials they’ve managed to find) to build something that could help wild animals overcome challenges wrought by climate change. Once they’ve assembled their idea, they can then photograph it and share it with the world on LEGO.com.

The LEGO Group will then present those ideas to local and global “decision-makers” next year. Keep an eye on the Build the Change page for updates in 2021. Examples of ideas already uploaded to LEGO.com include a solar-powered portable iceberg, and “Funkadelic Batman’s flying turtle nest protector”.

The experience is available in five different languages (English, Spanish, Danish, Hungarian and Czech), so kids from all over the world can start thinking about the environment, climate change and biodiversity.

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