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LEGO trends on Twitter as many remember their first set
TheLEGOGroup is trending on Twitter after asking followers what theirLEGOhistory looks like, with a designer even getting involved.
As the last weekend before a major day for newLEGOsets and the arrival of the upcoming price increases in select regions goes by, theLEGOGroup’s social media team has managed to get the brand trending on Twitter.
The tweet in question is well-suited to the 90th anniversary, posing a challenge to followers to recall their first, last, best, most challenging, rarest and nextLEGOset.
At the time of writing, there are around 1,500 responses to the original tweet as many share a small piece of theirLEGOcollection, includingTheLuckyLocowho highlighted21331 Sonic the Hedgehog – Green Hill Zoneas their most recent model.
Reis O’Brienfocused on a mix of old and new models, including the nostalgic 928 Space Cruiser and they’re looking forward to picking up10306 Atari 2600next too.
LEGOdesignerGeorge Gilliattdecided to get involved with this challenge too, promoting his personalised minifigure business card and BIONICLE, which currently has acompetition on LEGO Ideas to enter.
With the 90th anniversary of theLEGOGroup taking place on August 10, 2022, this challenge has served as a nostalgic trip through time and a look at theLEGOportfolio in the modern day before the big day arrives.
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