LEGO tops most powerful brands in licensing list

LEGO has topped another list of the most influential brands, retaining the spot for the fifth year running.

Licensing.biz has published the annual Power List, ranking the most influential names in licensing, with LEGO topping the brands category. Professionals from all areas of the licensing industry select the various brands, with the votes then tallied and the companies ranked.

The one-off publication explains the LEGO brand’s position:

LEGO remains a leader in the brands category thanks to a string of new products, movies and global expansion all under its belt.

The description of the LEGO Group, that will be familiar to Bricks Fanatics readers, highlights many of the bold moves made by the company in the past year – including opening the LEGO Store Leicester Square, the launch of 75192 Millennium Falcon and collaborating on LEGO MASTERS.