LEGO releases statement on the future of VIDIYO

The future of LEGO VIDIYO has been revealed as the LEGO Group has released an official statement regarding the fate of the theme.

It has been announced today that LEGO VIDIYO, which was previously paused for 2022 while new ideas were tested and reworked with the Universal Music Group, is officially discontinued.

“As you know, we launched LEGO VIDIYO in January to connect with children in a completely new way, blending music, digital play and LEGO building in a fun and unique way. The product tested extremely well during development and has received really positive feedback from those children and families who have played with it.

“We’ve seen a positive response to the launch, but we’ve also received feedback from people that we could make the play experience across the app, BeatBits, music and minifigures even simpler. So, we’re taking that onboard and together with Universal Music Group are going to pilot some new ideas in 2022, then release new play experiences in 2023 and beyond.

“LEGO VIDIYO is very much still available, the current products will continue to be sold in stores and marketed globally, and we’re continuing to support this fantastic play experience, including new updates and fun challenges to the app to inspire children’s creative music video making.

“Thank you for your continued support of the LEGO brand, we hope for your understanding behind this decision.”

By the sounds of it, the initial rumour seems to have been correct and VIDIYO, or at least the VIDIYO as we know it, will retire by 2022 as the direction the LEGO Group takes in partnership with Universal Music Group undergoes a rework.

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