The LEGO Group’s latest double VIP points event is now live worldwide, offering a great opportunity to get ahead of the impending price increases.
Roughly a quarter of the current LEGO portfolio will experience price rises in August and September, and US retailer Barnes & Noble has provided a glimpse at which sets are likely to be affected. Among those most severely impacted are 71043 Hogwarts Castle and 42115 Lamborghini Sián FKP 37, both of which have jumped by $70 at Barnes & Noble, and 75313 AT-AT, which has climbed to an eye-watering $849.99.
That makes this double VIP points offer – which runs through today and tomorrow only, coinciding with Amazon Prime Day – perhaps your last chance to secure the best price possible on some of the LEGO Group’s biggest and best exclusives. Double VIP points is equivalent to 10% cashback in points to spend on future purchases – or a brilliant effective discount on sets that may never be marked down anywhere else.
If you grab 75313 AT-AT during this promotion, for instance, you’ll instantly earn a cool $70 back (perhaps to spend on Snowtroopers to fill it with?), compared to $35 under regular VIP rates. And if Barnes & Noble’s price increase is matched across the board come August or September, you’re essentially also saving a further $50 by buying now instead of next month.
From a consumer perspective, that kind of logic is obviously playing right into the LEGO Group’s hands, but we’re up against a wall with these price rises. All any of us can really do is take advantage of discounts as and when they appear – such as right now, with the latest LEGO double VIP points event. You’ve got until the end of play July 13 to make the most of it.
Click here to read more about our stance on LEGO Harry Potter, and consider donating to charities that support transgender people, such as Mermaids and Stonewall.
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