The LEGO Group has the most popular brand channel on YouTube, with 10 billion total views.
All of that content that the LEGO Group shares on YouTube is attracting an audience, with Buy Shares reporting (and the Brick Fan sharing) the news that the LEGO brand is the most popular on the video sharing platform. The LEGO channel has attracted 10 billion views in total, more than any other brand channel.
Content shared on the LEGO channel varies lot, with animated episodes of LEGO NINJAGO and Friends released online alongside set walkthroughs and behind-the-scenes talks from product designers.
Recently, a LEGO designer video looking at LEGO Ideas 21323 Grand Piano was shared:
Other LEGO channels are sharing content too, with LEGO House live streaming during the pandemic so that international would-be visitors can get a taste of the venue.
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