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LEGO VIDIYO is officially being discontinued
LEGO VIDIYO is being discontinued with the production of the sets stopping soon, but one element of the theme will continue for two more years.
It has been announced today thatLEGO VIDIYO, which was previouslypaused for 2022while newideaswere tested and reworked with the Universal Music Group, is officially discontinued.
The official statement from the LEGO Group reads:
“In July 2021 we decided to pause the LEGO VIDIYO roll-out to review performance and test new ideas. Through the extensive quantitative and qualitative research we have undertaken in the previous months, we have gained an enormous amount of learnings in terms of the music & content creation space and what it would take to succeed with the play experience, our go-to-market strategy in 2023 and not least how to build a sustainable business based on the VIDIYO experience.
“Based on these insights we have decided to discontinue the physical VIDIYO products from January 31, 2022, but will continue to support the app experience for another two years to serve those consumers who have bought the products.
“We still see great potential in pursuing music as a passion point and we will take learnings from LEGO VIDIYOas we continue to explore future fluid play experiences.”
Anyone still using the VIDIYO app will see support for the software continue for the next two years but those hoping to grab the physical sets and the latest series of 43108 Bandmates will need to do so soon as production is ending on January 31, with any further stock sold past that date your last chance to own a piece of LEGO VIDIYO.
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